ESEMKA: This is a car made in Indonesia
Satu lagi mobil nasional hasil kreasi anak bangsa. Mobil yang bernama Esemka ini diproduksi oleh Sekolah Menengah Kejuruan (SMK).
ESEMKA Jadi Mobil Kepresidenan? Why not!
Salah satu cara untuk meningkatkan “branding” produk Indonesia adalah dengan membuat ESEMKA menjadi salah satu mobil kepresiden RI mendatang. Tentunya dengan berbagai modifikasi yang sesuai dengan standard kepala negara.
Kalau ini bisa terjadi, pasti banyak yang tertarik menggunakan dan membeli produk ESEMKA. Akan lebih baik lagi kalau ini diikuti elit-elit daerah dan para anggota DPR/MPR sebagai kendaraan dinas resmi.
Ayo Ekspor Mobnas ESEMKA
Kalau seandainya mobil nasional ESEMKA buatan anak-anak SMK Indonesia jadi diproduksi massal, maka sangat perlu dipikirkan untuk mengekspornya.
Salah satu tujuan yang paling menggiurkan tentunya adalah Arab. Tentu perlu strategi yang paling jitu untuk merobek pangsa pasar di Arab. Ada beberapa strategi:
Strategi pertama dengan ekspor langsung tentu dengan menggandeng perusahaan setempat disana. Khususnya distributor yang sudah mapan. Cara ini adalah yang paling umum.
Meniru gaya Iran dalam menguasai pasar otomotif Arab melalui Syria. Dimana produk Samand diperkenalkan sebagai made in Syria. Tentu kedua pihak harus membentuk JV untuk mendirikan pabrik di negara setempat. Apabila cara ini dilakukan maka mobil ESEMKA bisa diproduksi bersama di negara yang paling besar pasarnya, seperti Saudi, UAE atau Qatar. Jadi produk ESEMKA bisa diproduksi di sana, dengan merek setempat.
Negara-negara lain yang paling getol ingin membangun industri otomotif sendiri dengan merek sendiri adalah Mesir, Aljazair, Marokko dan Mauritania. Produsen ESEMKA bisa bekerja sama untuk menjual prosuk-prosuk spare-part sehingga saling menguntungkan.
Pangsa pasar Afrika adalah pangsa pasar yang paling masih terbuka. Misalnya Nigeri, Sudan, Mauritania, Senegal dll. Apabila penetrasi pasar di Arab dan Afrika menguntungkan baru ekspansi ke regional lainnya.
Indonesia’s Booming Car Market: Sale Expected upto 550,000 units
Despite worries about the government`s plan to raise the vehicle tax, increasing interest rates and the weakening rupiah, automotive industry players in Indonesia are optimistic their sales in 2008 can exceed 550,000 units, a spokesman said.
“According to our calculations, we can set an initial sales target of 500,000 units for this year. But it is likely to reach more then 550,000 units,” Mukiat Sutikno, managing director of PTB General Motors Auto World Indonesia (GMAWI), said here Thursday.
Azerbaijan To Bolster Ties With Iran
IKCO launched a Samand assembly line in 2006 in Shamaki, 120 kilometers west of the Azerbaijani capital of Baku, according to a fax sent to Iran Daily. The factory in Azerbaijan has an annual production capacity of 5,000 units and manufactures the sedans under the name, AzSamand.
Chahrmahal Steel Sheet to Launch Operation in December
Chahrmahal Steel Sheet, a producer of galvanized sheet for the automotive industry, will start production in December 2008.
I Like Khodro: Indonesia is Potentially The Big Market For Iranian Khodro Auto Maker
Iran Khodro Company to Start Production of Dual-Fuel Cars in July; National Push for Natural Gas Fuel
2 July 2007
Iran Khodro Company (IKCO) will begin the production of dual-fuel gasoline-compressed natural gas cars in late July. IKCO is the largest vehicle manufacturer in Iran and the Middle East, and builds cars and commercial vehicles for domestic use and for export.
Iran is facing a gasoline shortage. Riots erupted in the country last week as its parliament instituted gasoline rationing. Although Iran is the second-largest OPEC producer of crude oil (behind Saudi Arabia), its refinery infrastructure is inadequate to meet domestic transportation needs. With a combined capacity of 1.6 million barrels per day, the Iranian refineries currently produce just 16% gasoline, according to the Energy Information Administration.
Iran has thus imported refined products since 1982, and these imports have been increasing rapidly. The parliament instituted the fuel rationing in the face of the rising cost of imports and the possibility of sanctions.
In an interview with an Iranian TV channel over the weekend, President Mahmoud Ahmadinejad called for a nationwide focus on reducing fuel consumption, and also described an increasing focus on switching transportation to natural gas fuel.
“National income from sales of oil, gas and other oil products is about 50 billion dollars annually while country’s total energy consumption is about 55 billion dollars.”
The president said, “By executing fuel rationing, the daily consumption has decreased from 80 million liters to 70 million liters, and we plan to reduce the figure to less than 60 million liters.
He added, “If we can change our automobiles fuel from gasoline to gas during the next 3-4 years, we won’t need gasoline anymore.”
The president also said, “We will have constructed 550 CNG fuel stations in the country before the end of September and the figure will reach to one thousand before March 20, 2008.”
Iran has an estimated 970 trillion cubic feet (Tcf) in proven natural gas reserves, making it the world’s second largest reserves and surpassed only by Russia, according to the EIA.
IKCO’s compressed natural gas company will start operations next year with an initial capacity of 250,000 CNG tanks per year to meet domestic demand. The carmaker has purchased 70,000 fuel tanks from a domestic company and the agreement for another 300,000 has been inked. An additional agreement for 200,000 tanks is also under negotiation.
Moroccan car plant to start manufacturing economical Logan-Maroc cars
The Moroccan car-assembling company (SOMACA) will start manufacturing economical “Logan Maroc” cars in the first semester of 2005, said Renault Maroc CEO, Pereira Dos Santos.
The executive pointed out in an interview with the monthly magazine, “Arabies,” that “Logan Maroc” project will produce 30,000 units per year, half of them will be exported to countries with which Morocco signed or will sign Free-Trade Agreements.
French company to launch automobile engineering center in Morocco
The French company Matra Automobile Engineering, an affiliate of the Italian group Pininfarina, will launch in Casablanca a 34 million DHs ($ 3.7 mln) worth automobile research and development center.
The project, to be operational in two years, will generate 60 jobs for automobile engineers and technicians. Matra also committed to train cadres and higher education students of automobile engineering.
Moroccan-made Fulgura in Paris Mondial de L’Automobile
Fulgura, the Moroccan-made supercar, is part of the 2004 Paris Mondial de L’Automobile, which opened its doors on September 23rd.
Fulgura, to be produced in the Laraki Automobiles factory, in V8 and V12, Casablanca, is, according to the French magazine ‘Paris Match’, one of the show’s stars.
Moroccan car-makers want to rise car production to annual 120,000
The Moroccan association for car industry and commerce (AMICA) said it is necessary to rise car production in Morocco to 120,000 units per year by 2010 compared to 18,517 in 2002
This ambition is justified by a number of indicators, particularly a 5 per cent annual evolution in the automobile market, and the under-motorization in the country where there are 1,6 million vehicles for over 32 million inhabitants, that is a car for 60 people, AMICA president, Ali Moamah, told a press conference on Monday.




























